Employee Recognition to Turn the Holidays into the Season of Company Culture and Commitment

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The holiday season can stir up a whirlwind of emotions inside and outside of work — from happy to excited, and for some, stressful. During the holidays, companies and teams may celebrate with special parties and events, but offices can also become ghost towns, with many employees taking additional time off. Adversely for some industries, the holiday season may be their busiest time of year.

Through the high points and low points of the holiday season, what can managers do to keep their employees motivated, while enhancing their commitment to the organization in the new year?

Make it Personal

Some organizations may have the luxury of being able to provide company-wide holiday presents and/or year-end bonuses, which can help with the overall sense fulfillment for employees. However, many companies do not have this option, or they feel like company-wide gifts may seem impersonal.

According to Great Place to Work, “It is key that employers focus on how they can make authentic and meaningful recognition part of their management philosophy in order to retain top talent and encourage high performance.” For managers, knowing that a need for unique recognition is important, the holiday season creates an opportunity to motivate employees on an individual basis to end the year strong!

Recognition Without Breaking the Bank

As can be seen by Talentoday’s assessment, individuals’ motivations are unique. While some people are heavily motivated by money, others may be more motivated by external recognition, or the ability to socialize.

To recognize individuals on your team, it could be as simple as writing an email or handwritten note, highlighting accomplishments throughout the year. Additionally, during the holiday season, employees may have the burden of hectic travel or spending their holidays away from their loved ones. For those teammates, consider giving them snacks for the road, a good book, or recommending a podcast to pass the time. For employees that will be spending time away from family and friends and missing their hometown, consider specific items that would remind them of home, such as candies, drinks, sports memorabilia or photos. Lastly, for employees who spend much of their year traveling for work, this is a great opportunity to provide a gift than can be shared with their family, such as a gift basket or a gift card for a meal together.

Establish Employee Commitment

Unfortunately for some organizations, the phrase, “new year, new me,” can often signal individuals looking to start a new job in the new year. Similarly, the start of the new year often means that new company budgets are established or replenished, allowing organizations to actively recruit.

Knowing this, the holiday season is a great time to ensure and re-establish commitment to the organization. Outside of recognizing individual achievements and rewarding employees on a more personal level, organizations can use this time to come together and reflect on the past year and provide transparency on goals for the upcoming year. Furthermore, outside of company-wide meetings, managers should be frequently engage employees by, “creating a respectful and trusting relationship with their direct reports, communicating company values and setting expectations for the day-to-day business of the organization,” as they play a key role in overall employee engagement.

As organizations are wrapping up their year-end initiatives and gearing up for 2020, it’s never too late to think of unique ways to serve and recognize the people giving back to the company on a daily basis. Whether a company is small or large, personalized actions or recognition can go a long way and can be done with little to no budget, allowing all employers a fair chance to motivate their teams this holiday season!


Leverage Soft Skills to Accelerate Employee Training

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According to the Organization for Economic Co-operation and Development (OECD) figures, just under one-third of French people from 25 to 64 attend work-related training each year. Compared against research showing that 32% of jobs will change with technological progress and 14% risk being automated, this shift may cause concern for employers as they look to remain competitive and sustain business in the future. For employers, training will become crucial to address organizational skill gaps with the introduction of new technologies. From the employee perspective, the 2017 Cegos Barometer shows that, while 99% of French employees believe it is important to train throughout life, only 28% of them consider vocational training to be relevant for companies (Institut YouGov study).

Develop Strategic Social Skills

With the reality of declining employee engagement and increasing turnover, a direct consequences of dissatisfaction with professional training, companies must take the lead in developing the social and situational skills that will ensure their success in a changing environment.

Although the workplace is changing to be increasingly digital, this doesn’t limit employers to “hard skills” but also opens the door for “soft skills” training, which provides long term personal and professional development for employees. In a recent survey conducted by RegionJobs, 82% of the 6,790 respondents (324 recruiters and 6466 candidates) voted that life skills are the most important recruitment criteria. This finding was supported by a study completed by the Employment Guidance Council, confirming the importance of socio-emotional skills — such as self-control, problem solving and perseverance — for the emerging and evolving professions.

Unleashing the Company’s Potential by Unlocking the Potential of Employees

In the same survey from RegionJobs, the findings go on to that “life skills while considered crucial, recruiters still tend to be more flexible with them”. This is similar to the rationalization that occurs when people on a diet “cheat”, a common example of cognitive dissonance.

On the other hand, it is imperative for companies to rethink both recruitment and training. Employees need to be assured that the training provided will enable them to develop professionally by addressing both hard and soft skills. While employer-sponsored training will empower employees to become active participants in their development, while benefiting from the current political and legislative incentives, such as training tax benefits.

Rely on New Training Methods

With improvements to digital learning tools, learner engagement has increased through a personalized approach that takes the individual’s personality and motivations into account. Through having engaged learners, organizations are able to manage training programs upstream and develop skills from within their current organization, allowing them to remain competitive while retaining their existing workforce.

Although the positive impact of these tools is apparent at the macro level, it’s no secret that digital learning solutions can be costly to implement. So, can we evaluate the monetary return on our investment? In looking at IBM’s study on the ROI of training they estimated they were able to save nearly $200 million after implementing an e-learning strategy. Furthermore, through a study conducted by the American Society for Training and Development, it was found that an adapted training program improves employee income by 218%.

Changing working environments and attitudes

As new work environments emerge in the digital age, organizations must encourage new behaviours to facilitate learning — such as, manager engagement for communication of objectives, valuing efforts and rewarding success. It’s also critical to review the company’s decision-making processes and ensure it allows for autonomy, while providing flexibility for new initiatives or innovation.

In looking at soft skills, we’re promoting that it is necessary for employers to promote learning for individuals, which implies a de facto — or inherent — change in management style, allowing for more freedom for both managers and employees.

Sources:

  1. La formation professionnelle en France, est-elle prête pour l’avenir?, OECD, Fev 2019
  2. La formation professionnelle en 2017, Observatoire Cegos, Oct 2017
  3. Turnover Report, SHRM 2019
  4. Salon du Travail et de la Mobilité Professionnelle, CP, 17 Jan 2019
  5. Enquête : comment recrute-t-on en 2017?, Priscilla Gout, Sep 2017
  6. Cognitive dissonance, Talentoday Certification, Talentoday, 2018
  7. Automatisation, numérisation et emploi, Conseil d’orientation pour l’emploie, tome 2: l’impact sur les compétences, Sep 2017
  8. LOI n° 2018–771 du 5 septembre 2018 pour la liberté de choisir son avenir professionnel, Legifrance
  9. The Value of Training, IBM Corporation, 2014


Be Unique: One Size Does Not Fit All

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The idea of the “employer brand” is becoming exhausted with a flurry of best practices and standards, but we believe the exhaustion relates to companies being out of touch with what employees are really experiencing. Today there is a need for a holistic and authentic approach across the company’s brand, as the company’s employer brand is central to attracting talent and retaining employees. So, how do we bring new life to the “employer brand” at a time when social interaction is being digitized? What if restoring human relationships was the solution?

By returning to its core values, and purpose, companies can start a new foundation and ensure that it’s attracting talent that match its unique company culture. This fact has been a compressed reality for so long that, in France, the Pacte Law has been enacted to help with the transformative challenges and mutations that companies are facing by emphasizing on the corporate social responsibility (CSR) through the introduction of a new moral pact between a company and its social and environmental ecosystem. QED

Distinctiveness is the lasting differentiation

It is therefore vital for companies to reconnect with their ecosystem by working on identifying what makes them unique and what makes their team(s) exceptional. Through reconnecting with their ecosystem, companies will be able to identify their distinctive image and identity. Which will help them to transparently communicate their authentic purpose and true holistic employee experience — attracting and retaining the right people who share their values and integrate into their sub-culture.

Human Centricity

Given the importance of company culture, and how today it is becoming central in human resource strategy, we’re seeing a number of recruiters utilize soft skills (skills related to interpersonal behaviors) when screening and shortlisting candidates. In fact, by shifting their focus to soft skills, companies get the opportunity to revisit their own values and create that distinctive, strong, social and moral pact that candidates can identify with and employees feel empowered by.

Developing a “People Skills” Directory

Each company is unique, each profession is unique, and the chemistry of the employees is unique.One the many ways to achieve coherence and that goal of distinctiveness is the creation of people skills Directory. An index that list employee behaviors which is intrinsically what makes a company’s culture unique. Conclusions can be used to create that authentic employer brand while evolving overtime based on employee feedback.

To attract the right candidates, foster engagement and retain employees, HR professionals can use elements of their company culture to answer the questions “which projects will naturally speak to employees?” and “on which projects will individuals naturally perform well?” to bridge the gap between employee values and the company’s goals. Ultimately, this will allow companies to create a healthy and remarkable work environment, a strong social pact, a strong culture, and a structural — sustainable — economic growth.